WHAT IS IT?
Powered by the world’s first certified natural retinal*, this groundbreaking serum rapidly reverses the visible signs of ageing.

Winner of ‘Best New Skin Product’ at the 2024 CEW Beauty Awards, Youth Potion was born from a decade’s worth of in-house research and biochemistry. The world-leading formula feeds skin with 10 youth-enhancing actives to effectively reduce fine lines, boost collagen and unlock your most youthful glow.
WHAT DOES IT DO?
Crafted with a layer of enriched oil on top and supercharged serum underneath, this dual-phase innovation blends the very best of science and nature.
Advanced marine retinal – a revolutionary form of vitamin A – works over 10x faster than retinol to deliver unparalleled performance and powerful results, without the irritation.
Working in tandem, plant peptides and bakuchiol smooth wrinkles and enhance elasticity, while multivitamins, phytonutrients and CoEnzyme Q10 even tone, brighten and refine skin texture.
 
*Informed by extensive market research & Mintel data. Correct as of September 2023.